"This book changed the way I looked at raising venture capital"

CARLSBAD PUBLISHING

Derec Anderson, Fortune Magazine

A DEFINITIVE REFERENCE GUIDE FOR START-UP COMPANIES

Biography

 

The author is a hands-on business executive with over 25 years of experience in all aspects of high-technology and international business development in both the semiconductor and the wireless industries. Early in his career, he worked for various Fortune 500 companies including Harris Semiconductor and Intel Corporation. For the last 18 years, the author has been involved with the venture funding of various wireless start-up companies, in Southern California. The author has also raised over $50M in venture capital, corporate and private equity from such firms as Sequoia Capital, Brentwood Associates, Oak Investment Partners, AT&T Ventures and Intel Corporation. In 1998, a wireless start-up company he was instrumental in founding, was sold to IBM for $180M.

In 2002, the author founded The Carlsbad Technology Group (www.carlsbad-tg.com), a consultancy that specializes in facilitating start-up companies in their business strategy planning and associated efforts to secure Angel, venture and private equity capital.

In 2007, the author founded the VentureBlue™ Angel Network, a network of multiple Angel groups located across North America.

The author has written many articles that have been published in various local and national publications.

The author holds both M.S. and B.S. degrees in Electrical Engineering from Purdue University and an MBA from the University of Michigan. The author also has Series 7 and Series 63 securities licenses.

Why I wrote this book…

When I originally wrote a business plan to raise venture capital, I really had no idea on how to accomplish this task. So, like many entrepreneurs, I purchased several “business plan” books that tell you what should go into a “text book” business plan. None of these same books provide the entrepreneur any insights to the theory, processes and methodologies for developing an investor focused business plan. Hence, upon reading these business planning books, the entrepreneur is still very much in the dark as to what business planning is, how to take the results of your business planning activities and roll them into a complete business plan and then use the proper process and methodologies to then approach venture capitalists and other third party funding sources. This book addresses all of these issues and provides the entrepreneur with all of the processes and methodologies on how to engage, focus and complete the funding process.

Best of luck with your fund raising activities!